We all have heard several times that “In the midst of every crisis lies great opportunity.” This quote, often attributed to Albert Einstein, certainly applies to today’ s fashion world. But Is this true? Under what circumstances?
Innovation in a Fashion business could have many dimensions, such as the use of smart materials (smart fabrics), the creation of Wearable Technology (i.e., creating clothes incorporating high-tech materials), synergies with other firms with corresponding scope and culture. At the same time, innovation would be the introduction of a new service, an improved production method, the creation of a new market or the use of an improved process in business organization.
With the aim of achieving such challenges (innovative use of materials, creating new products and/or services, networking opportunities, etc.), organizational readiness, know-how and up to date training are required in principle. Usually Greek fashion brands, micro, small & medium-sized, or even newly established businesses, use simplistic business models and are not ready to cope with the development of innovation or an extrovert approach. It is therefore a goal for the entrepreneur to fully understand the concept of “extroversion” and apply it based on a Business Plan from the very beginning in his/her business. The concept of physical retail clothing store is one dimension of the business, the other is e-commerce. More and more new or established Fashion Designers are creating websites and selling their products online, while at the same time more and more consumers are resorting to shopping through an online store. The market is very big, and technology is making it even bigger, especially when it comes to launching revolutionary products/services in slow-changing markets.
On the other hand, networking is crucial in the fashion industry, as it allows designers and other professionals to expand their knowledge and stay up to date on the latest trends and developments. Attending industry events, conferences, and trade shows provides opportunities to learn from experts in the field, discover new techniques and technologies, and gain valuable insights into the inner workings of the industry. Networking also plays a critical role in building a personal brand and reputation in the industry. By connecting with other professionals and establishing a strong presence online and offline, designers and other fashion industry professionals can create a brand name for themselves and showcase their work to a wider audience. This can lead to new job opportunities, collaborations with other designers and brands, and exposure to new markets and audiences.
Networking is an essential part of building a successful business path in the fashion industry. By building relationships with industry professionals, designers, and other experts, Fashion Designers or Brand Creators can expand their knowledge, enhance their brand and reputation, discover new opportunities for professional and profitability growth, expand in new markets improving their market share, increasing their turnover, better positioning against the competition, reducing costs and many more.
With the right approach and a willingness to put in the effort, innovation and networking may pave the way for a whole world of possibilities in the exciting and dynamic world of fashion.