The fashion industry is turning towards sustainability, weaving environmental preservation and zero waste philosophy into their campaigns. Instead of encouraging mindless spending and consumerism, they inspire their audience to recycle and make thoughtful purchases.
Sustainable brands follow a strict code, ensuring eco-responsibility from production to sale. They use biodegradable materials and transform old clothing into new treasures, reducing waste.
A pioneer in sustainable fashion, Patagonia took a bold step back in 2011 with the campaign “Don’t Buy This Jacket”, urging customers not to buy products they truly don’t need. They strive to uphold all sustainability code provisions, with promoting a healthy lifestyle in harmony with nature as their priority.
2. The North Face
Their focus on sustainability is based on the concept of circular design – a process that considers product durability, ease of recycling, waste minimization, and the use of responsibly sourced materials.
Besides crafting clothing from recycled and organic materials, REI takes extensive measures to protect biodiversity, reduce water and energy consumption, and avoid waste generation. Their campaigns zero in on climate change.
5. House Of Sunny
Specializing in bags, outerwear, and knitwear, House Of Sunny takes all environmental factors into account during production to ensure they are planet-conscious, from the factories they operate in to the materials they use.
These brands are setting a precedent for sustainable fashion. Their commitment to responsible practices and eco-friendly materials serves as an admirable example for the future of fashion globally. The images below are the property of the mentioned companies.